EPRC Limited, (hereinafter refers to as "EPRC"), a member of
Hong Kong Economic Times Holdings (香港經濟日報集團), was established in May 1991 with business focus on providing property information to market-related industries.
EPRC dedicates itself to be one of the leading property information providers in Hong Kong.
Leveraging its expertise and professionalism,
EPRC launched Direct Marketing Service and Business Intelligence Solution in 2001.
Direct Marketing Service. As a Data Warehouse mastering over millions of data,
EPRC established its Direct Marketing Team to provide marketers with the accurate and comprehensive data information ranging from Household, Business to Consumer Segment. With full support from HKET Group,
EPRC ensures that you with the targeted and a wide range of Direct Mailing, E-Marketing and SMS services which are regarded as effective channels for various kinds of corporate marketing programmes in highly competitive environment.
Business Intelligence Solution. EPRC established its Business Intelligence Solution Team to provide marketers with
Address Cleansing tool and
Data Enrichment service. In view of the increasing needs of corporations to better manage and utilize the address information of their own customers,
EPRC commercialized the Address Cleansing engine by building the over-the-counter version,
Address Capturing System, and had it launched in the same year.
All these in-house developed tools were designed to facilitate clients to maintain their customer databases in a systematic way, leading to enhancement in customer analysis, business insights, database marketing and customer relationship management.