The availability of detailed customer data and advances in technology for warehousing and data mining enable
companies to capture customer knowledge. It can be developed through a purposeful, continuous address
management system, which combines with customer porfiles, to gain new business insights and to harvest
valuable business intelligence
In reality, address quality is not just the key to any successful mailing project, but also the prerequisite
for data consolidation and customer knowledge building. Address cleansing facilitates the assignment of related
property information and census demographics to the customer addresses and gives inner views about the
background of each customer.
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