Data Enrichment Service
Adding additional value to your existing customer records can help reducing costs and increase benefits. You currently have limited information about your customers at best. Having more external data will enable you to strengthen your relationship by being able to segment your customers according to their demographic and behavioral data.

Customer Profiling - Use of Property Data
When lacking an abundant amount of individual-level data pertaining to customers, marketers can rely on the property data to derive useful household information. The premise in using property data for determining a product's target segment, when no personal data are available, is that individuals living under one roof share similar characteristics.

Better targeting will increase your customer's interest to your offerings and loyalty to your services, thus making the marketing effort more effective. For business needing database marketing solution of this kind, EPRC Property Data Warehouse saves you time and money by locating all key property attributes in Hong Kong within a single database.

For example, EPRC Property Data embrace the following attributes:

Customer Profiling - Use of Census Data
Census data are provided by the Census Department of HKSAR and are not available at an individual level. Rather, census data represent the average measurement of residents within a small community, namely "Building Block". We will provide the interface to incorporate the lastest census demography into client's database.

For example, census data available within a street block level include: